Every company has its origin story. Some are born out of calculation, others by accident, and some from passion and the desire to create something exceptional. In the IT world—where hundreds of new startups emerge each day and just as many disappear—a strong brand becomes a foundation of stability and trust. Talex is a prime example of this: a Polish technology company that has spent over 30 years building its position on values, consistency and long-term thinking. And it all began with an ancient philosopher from Miletus.

Where did the name TALEX come from?

In the early 1990s, the three founders—Janusz, Andrzej and Jacek—faced a challenge familiar to every entrepreneur: how to name a new company. They wanted something simple, universal and memorable.

Their inspiration came from Thales of Miletus—the Greek mathematician and philosopher known for logical thinking and the pursuit of truth. They combined “Tales” with the letter “X”, giving the name a modern, technological edge. This is how Talex was born: short, melodic, internationally neutral and carrying connotations of knowledge and innovation.

At a time when many Polish companies were named after founders or local towns, Talex was ahead of its era. From the start, the name sounded global and opened doors for international cooperation.

A brand built on actions, not slogans

While the name mattered, the real strength of Talex came from something else: consistency. The company embraced a simple principle—trust is built over years and lost in minutes.

From day one, Talex focused on:

• keeping every promise made to clients,
• absolute financial stability (the company has never been late with payroll in over 30 years),
• investing in technologies that stay ahead of market expectations,
• transparency and reliability toward partners.

This approach shaped the Talex reputation—one associated today with stability, security and perfectionism.

Early contracts – a lesson in courage

The 1990s were a time when Poland was only beginning its digital transformation. Corporate IT was nearly nonexistent, and securing a contract with a global hardware or software vendor seemed impossible.

Yet Talex did exactly that. The company delivered its first set of fifteen Compaq servers—an enormous undertaking by the standards of that era. What seems modest today was back then a milestone that opened access to international markets.

It proved a crucial point: even a small local company can earn the trust of major global players if it operates with absolute precision.

Stock market debut – brand and credibility

In 2000, Talex made the decision to enter the Warsaw Stock Exchange. Surprisingly, the goal wasn’t to raise capital—the company already had a strong financial foundation. The intention was different: strengthening credibility and transparency.

Being a publicly listed company means reporting obligations, financial openness and regulatory scrutiny. For clients—especially banks and public institutions—it was a clear signal that Talex is a long-term, trustworthy partner.

This image of a stable, transparent, publicly listed company remains one of the brand’s strongest pillars today.

Why brand matters so much in IT

The IT sector is uniquely dynamic. Startups appear and disappear faster than in almost any other industry. Clients know that when they entrust their data or digital infrastructure to a provider, they are entrusting the very core of their business.

That is why they choose partners who give them a sense of security.

A brand in IT is not a logo—it is a reputation built over decades: system reliability, uninterrupted operations, rapid crisis response. Talex has proven that a Polish company can build a brand as strong as global competitors through stability, precision and long-term thinking.

Lessons for emerging technology companies

The Talex story offers several universal takeaways:

• A name can carry values, but actions build a brand.
• Stability is the best form of marketing—clients remember reliability, not logos.
• Transparency pays off. Becoming a public company was an investment in reputation, not just capital.
• Perfectionism is an advantage—when others aim for “good enough”, the highest standards win in the long run.

The history of the Talex name and brand shows that in the tech business, success is not always about having the largest capital or the flashiest campaign. Sometimes it’s about something entirely different: consistency, precision and patience.

A name inspired by an ancient philosopher has, over 30 years, become a symbol of stability and quality in Polish IT—a reminder that a well-built brand can withstand every market storm and become one of the company’s most valuable assets.